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Internet Marketing
Strategy, Implementation and Practice
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Internet Marketing, third edition
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Third Edition
Internet Marketing
Strategy, Implementation and Practice
Dave Chaffey
Fiona Ellis-Chadwick
Richard Mayer
Kevin Johnston
Pearson Education Limited
Edinburgh Gate
Harlow
Essex CM20 2JE
England
and Associated Companies throughout the world
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First published 2000
Second edition published 2003
Third edition published 2006
© Pearson Education Limited 2000, 2003, 2006
The right of Fiona Ellis-Chadwick to be identified as author of
this work has been asserted by her in accordance with the
Copyright, Designs and Patents Act 1988.
All rights reserved. No part of this publication may be reproduced, stored in a retrieval
system, or transmitted in any form or by any means, electronic, mechanical,
photocopying, recording or otherwise, without either the prior written permission of the
publisher or a licence permitting restricted copying in the United Kingdom issued by the
Copyright Licensing Agency Ltd, 90 Tottenham Court Road, London W1T 4LP.
All trademarks used herein are the property of their respective owners. The use of any
trademark in this text does not vest in the author or publisher any trademark ownership rights
in such trademarks, nor does the use of such trademarks imply any affiliation with or
endorsement of this book by such owners.
ISBN-13: 978-0-273-69405-2
ISBN-10: 0-273-69405-7
British Library Cataloguing-in-Publication Data
A catalogue record for this book is available from the British Library
Library of Congress Cataloging-in-Publication Data
A catalogue record for this book is available from the Library of Congress
10 9 8 7 6 5 4 3 2 1
10 09 08 07 06
Typeset in 9/12.5pt Stone Serif by 30
Printed and bound by Mateu Cromo Artes Graficas, Spain
The publisher’s policy is to use paper manufactured from sustainable forests.
iv
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