Indesign 07-08.2011, Biżuteria, koraliki
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JULY/AUGUST 2011
• For the Retailer of Fine Jewelry Design
DESIGNING LIVES
Leslie Greene
IF I OWNED
George Whalin
BRAND AMBASSADORS
Irene Neuwirth
10 JEWELERS
TELL THE STORIES OF THEIR
MILLION-DOLLAR
SALES
big deals
DESIGN HITS
Check out this year’s
winning Couture designs
CUSTOMER TYPES
The Modern Bride
contents
JULY / AUGUST 2011 | VOLUME 4 ISSUE 5
TOP DEPARTMENTS
sales pitches:
10
bridal rings
More choices mark the
season’s bridal rings. Our
panel of retailers pick their
favorites.
designing lives:
16
leslie greene
Designer taps into her
customers’ desire for a sense
of individual style.
40
brand ambassadors:
joanne teichman
Dallas store owner describes
the youth and energy of Irene
Neuwirth’s line and why it
sells itself.
if i owned a jewelry store:
george whalin
38
Author and retail expert draws
from best retail practices
across industries to build his
dream jewelry store.
fl oor plan:
yelton fi ne
jewelers
42
West Chester, OH, store
owner explains the inspiration
behind his bead bar, barber
chair/piercing area, and
sliding window for repairs.
MORE DEPARTMENTS
in demand:
opals
18
All types of opals explode onto
the designer jewelry scene.
THE BIG STORY
my favorite things:
terry
betteridge
42
20
customer types:
the
modern bride
MILLION DOLLAR BABIES.
Ten
jewelers describe the biggest sales of their
lives and give you tips on closing the jewelry
sale of
your
dreams.
PAGE 30
Store owner and daily
runner talks up the value
of St. Christopher watches,
diamond fl ower studs and
Van Cleef & Arpels.
She’ll choose an eclectic
ensemble and be concerned
with how to wear her jewelry
post-wedding.
style counsel:
lockets
24
ALSO INSIDE
Our fashion panel discusses
the return to popularity and
modern styles of the locket.
ç
impulse!
Recommendations for the
Self-purchaser.
PAGE 18
ç
runway to red carpet to retail:
Art Deco.
PAGE 22
ç
in detail:
Robin Levinson on
Mattioli.
PAGE 25
ç
fi ve things we never knew about:
Rodney Rayner.
PAGE 27
ç
selling designs:
Jan Brassem.
PAGE 44
ç
outside the box:
Greenwich
Jewelers.
PAGE 44
ç
attached at the brand:
Masriera.
PAGE 45
ç
eye catchers:
Morrison
Smith.
PAGE 45
ç
media barometer:
What’s
current.
PAGE 46
SPECIAL FEATURE
design:
fan club
26
the couture awards
Ï
Top
designers recognized for excellence at
The Couture Show, and the designs that
won them accolades.
PAGE 28
Barbara Heinrich gushes over
the vision and distinctive style
of So Young Park.
COVER CREDITS:
Speaking of dream sales, this gorgeous color diamond jewelry
by Rahaminov Diamonds gives retailers the ideal opportunity to wow customers.
Featuring fancy yellow diamond jewelry in earrings (14.69-carat pear-shape fancy
yellow and 3.00-carat round brilliant, and 3.18 TCW melee set in 18K white
and yellow gold, MSRP: $650,600), bracelet (94.54 TCW mixed shape in 18K
yellow, MSRP: $580,000), and rings (14.34-carat cushion fancy yellow with 1.42
TCW half-moon diamonds in platinum and 18K yellow, MSRP: $592,650; and
12.03-carat heart-shape fancy yellow with 0.44 TCW melee in 18K yellow, MSRP:
$489,000). VISIT WWW.RAHAMINOVDIAMOND.COM OR CALL (800) 742-8864
FOR MORE INFORMATION.
4
JULY / AUGUST 2011
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